Current location:Global Grooves news portal > health
Eli Lilly's new ad says weight
Global Grooves news portal2024-04-30 21:59:00【health】5People have gathered around
IntroductionFDA approves weight loss drug Zepbound, joining Ozempic and Wegovy in market 04:47
Eli Lilly has a message for people who are taking prescription medications developed for patients with Type 2 diabetes and obesity: Don't take the drugs just because you want to look good.
The message, delivered in a new Hollywood-themed ad called "Big Night," will air this weekend and is timed to coincide with Sunday's broadcast of the Oscars. The spot opens with a shot of a sequined gown, suggesting that the woman voicing the campaign is preparing for a formal event.
"Some people have been using medicine never meant for them. For the smaller dress or tux, for a big night, for vanity," the character in the ad says. The camera then pans to a theater resembling the one in which the Academy Awards are handed out. The point is clear: Drugs like Lilly's Mounjaro or Novo Nordisk's Ozempic and Wegovy aren't intended for general weight loss.
"People whose health is affected by obesity are the reason we work on these medications. It matters who gets them," the ad says.
Mounjaro is used to treat patients with Type 2 diabetes. But the drug and similar medications have soared in popularity among people who aren't diabetic but who want to shed a few pounds to improve their appearance. Lilly also makes Zepbound, which is indicated for adults with obesity.
This year's Oscars host, Jimmy Kimmel, opened the 2023 awards ceremony by poking fun at Ozempic.
"Everybody looks so great. When I look around this room I can't help but wonder, 'Is Ozempic right for me?'" he quipped.
"Part of the cultural dialogue"
In a statement ahead of its new ad, Lilly underlined that people shouldn't take drugs like Mounjaro just because they want to be slimmer.
The ad "addresses a topic that has been part of the cultural dialogue at recent high-profile awards ceremonies: the use of anti-obesity medications outside their FDA-approved indications," the company said. "Patient safety is Lilly's top priority, and our medicines are indicated for the treatment of serious diseases."
The drugmaker also makes clear that the medications are only approved for certain uses.
"They were not studied for, are not approved for, and should not be used for cosmetic weight loss, and at Lilly we believe it is important that, in consultation with their health care providers, the right people can get access to these medicines," Lilly said.
In a separate open letter regarding how such drugs are use, Lilly said "stands against the use of its medicines for cosmetic weight loss."
More from CBS News
Address of this article:http://philippines.montreal-intl.com/content-95c499872.html
Very good!(3462)
Related articles
- Chinese business group 'shocked, dissatisfied' over EU raids on Chinese company
- Chinese vice premier stresses implementation of projects funded by gov't bonds
- Young Chinese Woman Aerobatic Pilot Fulfills Flying Dreams Overseas in Australia
- Rising Stars Shine in Silver Medal Success
- Deepfake of principal's voice is the latest case of AI being used for harm
- Renters now pay an extra £5,993 a year in rent and energy bills compared to a decade ago
- Wang Shanshan Named Chinese Women's Footballer of the Year
- China Claims Two Swimming Titles, Leads Worlds Gold Tally with 17
- President Xi on global, regional security
- China Grabs Two Golds at Women's Boxing World Championships
Popular articles
Recommended
The Latest
DAILY MAIL COMMENT: Israel must beware all
Biden administration agrees to provide $6.4 billion to Samsung for making computer chips in Texas
Wang and Hsieh Clinch Women's Doubles Title at Roland Garros
Sandra Bullock's teen son Louis towers over her during rare outing in West Hollywood
Zhang Weili Defends UFC Strawweight Title Against Brazil's Amanda Lemos
China Wins Two More Gold Medals, Qin Lands Second Breaststroke Title
Coffee Grown by Women of Wa Ethnic Group in SW China's Yunnan Sent as a Gift at UN
Links
- NFL draft has been on tour for a decade and the next stop is Detroit, giving it a shot in spotlight
- Myanmar junta chief missing from public view after drone attack — Radio Free Asia
- Talling in love! Alison Hammond joins cohort of celebs couples with notable height differences
- Met Gala 2024: The theme, who's hosting and what else to know
- Lottie Moss sends temperatures soaring in red semi
- Kid Cudi says he broke 'something in my heel' after falling off stage during his last
- Camila Cabello goes makeup
- Milwaukee man charged in dismemberment death pleads not guilty
- Alec Baldwin furiously smacks anti
- South Korean sentenced to 14 months in jail for killing 76 cats